"The Bible" the New Hit TV Show

We all know The Bible as the untouchable book but now thanks to the History Channel's The Bible has become a brand new hits TV series. The 1st episode pulled in 14.1 million viewers, the record for most views so far in 2013, and is expected to rack in an even bigger audience next time it airs. The first episode took place on Noah's Arch where Noah shouted the story of Adam and Eve and then went on telling other bible stories such as Lot with dramatics and zeal. Markets are raving about this new series being a marketers dream in the way that is already is a topic a lot of people will tune into and that nothing like this had ever been done before. I think this is a fun way to tell the stories of The Bible and i look forward to seeing how the History Channel chooses to interpret it and see if The Bible will make it's way to the big screen. It also will be interesting to see the different advertising tactics used to create promotionally material for this series.

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http://www.businessweek.com/articles/2013-03-14/history-channels-the-bible-is-a-marketing-miracle#r=hpt-tout