Article Number 4
I’m sure have all heard off those famous combinations like baseball
and peanuts, sweet and salty, movies and popcorn but prime time TV and beer is
a new one for me. According the Business Week, HBO show Game of Thrones has
partnered up with Brewery Ommegang to create their own blonde ale Game of
Thrones Iron Throne. I think this a
really cool advertising idea the way that it not only markets for HBO but also advertises
for Ommegang as well. It’s fun, creative, and innovative. It also increases
both of those products chances of picking up new consumers and picking up more
market shares.
Here are so more HBO themed beer ideas from the articles
author and HBO expert Bruce Fretts, Enjoy!
True Blood: True Bud Lite
Sex and the City: Tres Equis (XXX)
Veep: One Heartbeat Away From the White
House Pale Ale
Deadwood: Colt .45 Single Action Malt Liquor
John Adams: Boston Lager
Six Feet Under: Miller High Death
The Sopranos: St. Paulie Walnuts’ Girl
Oz: Jailhouse Ale
Boardwalk Empire: Nucky’s Lucky Lager
http://www.businessweek.com/articles/2013-03-12/soon-at-a-drinking-horn-near-you-game-of-thrones-beer#r=hpt-ls
This sounds really interesting and I think it is a great idea. I think that it is always a smart marketing strategy to combine companies. This is sure to increase fans of both HBO and Ommegang. Plenty of companies have teamed together before but I have never heard of any of them doing something like this. I think it is really creative and innovative, and a god move on both their parts.
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