It's that time of year again, March Madness!

As college basketball teams around the country start gears up for another crazy showdown and fans start filling out their brackets, advertisers and sponsors are getting ready too. According to Business Weekly, “watching March Madness is getting no less maddening” (Mayo) for those advertising because each game and each round is a gamble. This tournament is unpredictable, fast, and can change in a matter of dribbles. You can really never know which games are going to drawl the most attention and upsets are unpredictable which makes investing really risky. Although a majority of the adds are driven by corporate sponsorships such as AT&T, Nike, Sports Eye, and Coco Cola, advertisers are hoping to cash in on the an estimated $1 billion + revenue from CBS, TBS, and TNT. Being a huge fan of March Madness, it’s always interesting to see the attention advertisers receive compared to those who sponsor the tournament and the teams. It’s nowhere close. March Madness is unlike any other sporting event; no one really cares about the commercials, it all about your team, your school, which for me is KU. Add agencies have their work cut out for them, fans watch for the love of the game, for the pride of their school, and the love of their colors, not for the commercials. Rock Chalk Jayhawks.