"Interesting day here at BURGER KING, but we're back!
Welcome to our new followers. Hope you all stick around!"
The past few days, Twitter has been experiencing some pretty
big breaches in security with a recent increase in hack attacks. To almost
anyone, being hacked is the last thing you want however these last few
break-ins have exposed an unexpected upside for two big brands Burger King and
Jeep. According to Ad age, this round of hacks has boosted both of these brands
with an increase in followers without having to lift a finger or spend a dime.
In a single hour, Burger King gained over 25,000 new followers and continued to
pick up followers at a rapid pace. Pretty
good for a days work huh? Along with these big brand hacks, other brands such
as MTV and Denny’s have been picking up on the publicity and fake hacking their
own accounts to see if they can replicate those same results for themselves.
http://adage.com/article/digital/account-hacks-shine-light-twitter-s-treatment-brands/239903/
Article #2
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