Wednesday, April 3, 2013

No More Mr. Nice Dolphin

As the NFL drafts come closer, several teams are rumored to be planning on revamping for the coming season by unveiling new uniforms and logos for the draft. The only team that has conformed this suspicion by circulating the image of their new team logo has been the Miami Dolphins. After 4 consecutive losing season, The Dolphins say their new logo and uniforms are the first step in a "complete re-branding". They hope that with their new fiercer looking logo will help end the rap they for being cute and sporty and will instead take on a new mature aesthetic direction. According the internet polls, there has been mixed feelings about this upcoming change, some saying it doesn't live up to what football is all about. It should be interesting to see what the reactions are by the fans, the team, as well as the NFL as a whole when the logos are switched. If it was my team doing a major revamp, I can imagine i would be a little nervous too.

http://www.businessweek.com/articles/2013-03-29/no-more-mr-dot-nice-dolphin-miami-unveils-new-logo#r=most%20popular

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